What are segments in Zata

What are Segments?

Segments are a way to manage groups of users for easy, repeatable targeting of your Zata flows. Advantages of using saved segments over manual targeting conditions include:

• Convenient reusability: you don't have to type the same conditions many times

• Central management: you can browse your segments and update rules for all connected flows in one place

• Easier collaboration: people who know the underlying data can create segments for others to use